Articles relating to graphic design tools including illustration, photo editing and animation
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Why read this? : We look at how marketing animation can help you communicate better with customers. Learn the 3 areas where it’s most often used, and how you go about creating it. Read this
Why read this? : We look at the 5 different colour systems used in marketing design projects. Learn how each works, and where and when you use them. Read this to help make sure you’re
Why read this? : We look at the main Adobe alternatives you can use to meet your graphic design needs. Learn which tools are best for illustrations, photo-editing and publishing. Plus, we cover online options aimed
Why read this? : We share a selection of our favourite online graphic design resources. Use these inspiring resources to learn specific tools and techniques, and source specific design elements. Read this to learn how
Why read this? : We share the 5 key areas where Photoshop’s used in marketing. Learn how to use it in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn the
Why read this? : We show how to create icons to improve visual clarity, appeal and usability. Learn from our case study of how we created the icons for this site with Adobe Illustrator. Read
Why read this? : We look at the basics of Adobe Illustrator. Learn how to create vector graphics for typography, logos and illustrations where you need ‘sharp’ design. We go through the most common windows and tools you’ll use in this
Why read this? : We look at the impact of photo editing in marketing and e-Commerce. Learn why there’s so many different opinions about it. We share examples of positive and negative uses of photo editing.