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Design principles

All articles and content relating to design principles. With a focus on how to apply them most effectively in marketing and e-Commerce.

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Woman standing in a poorly lit street at night. She is blowing into her hands which holds a light and some sort of illuminated confetti

How to give great creative feedback

Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback that keeps you on track against business objectives and creative benchmarks.

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Three brains colour palette

How to pick a brand colour palette

Why read this? : We share our recent experience of putting together our brand colour palette. Learn why colour is such an important part of your brand identity. And learn why and how we chose

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