All articles and content relating to design principles. With a focus on how to apply them most effectively in marketing and e-Commerce.
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Why read this? : You use photography in many areas of marketing, but how do you actually go about evaluating photos? Learn the 6 key questions which help make sure your photography is helping you meet
Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback which keeps you on track against business objectives and creative benchmarks.
Why read this? : We show how design psychology helps you understand how people experience designs. Knowing what goes on in their heads helps you create better, more impactful designs. We share 5 of the most
Why read this? : Marketers often forget about the importance of colour in design. We share how designers think about colour, and apply that to key marketing objectives. Learn how to use colour at different stages
Why read this? : We share where and what types of graphic design resources you can find online. Use them for inspiration, lessons on specific techniques and tools, and sourcing specific design elements. Read this
Why read this? : We share the 5 key areas where Photoshop is used for marketing activities. Learn how it’s used in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn the different
Why read this? : We show how to create icons with Adobe Illustrator. First, learn how they make designs easier to understand, and improve visual appeal and usability. Then, follow our case study as we show
Why read this? : We look at where and how the psychology of fonts can add value to your business. Learn how it can boost your brand identity on key visual assets like logos, packaging
Why read this? : We go over the basics of using Adobe Illustrator. Learn how to create vector graphics for typography, logos and any illustration where you need ‘sharp’ design. We go through the most common windows and tools you’ll
Why read this? : You need creative thinking to come up an idea and design for a T-shirt. We share how we used different creative approaches in our T-shirt designs. Learn the role colour, typography and
Why read this? : We share our recent experience of putting together our brand colour palette. Learn why colour is such an important part of your brand identity. And learn why and how we chose