All articles and content relating to design principles. With a focus on how to apply them most effectively in marketing and e-Commerce.
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Why read this? : We dig into the skill of evaluating photos to be used for marketing. Learn the 6 key questions which help make sure your photos supports your marketing objectives. We also share
Why read this? : We look at the challenges you face when giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to
Why read this? : We show how design psychology helps you understand how people experience designs. Knowing what goes on in their heads helps you create better, more impactful designs. We share 5 of the most
Why read this? : We look at the role of colour in design, and what means for marketing. For example, learn how to use colour at different stages of the brand choice funnel. Learn how to
Why read this? : We share a selection of our favourite online graphic design resources. Use these inspiring resources to learn specific tools and techniques, and source specific design elements. Read this to learn how
Why read this? : We share the 5 key areas where Photoshop’s used in marketing. Learn how to use it in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn the
Why read this? : We show how to create icons to improve visual clarity, appeal and usability. Learn from our case study of how we created the icons for this site with Adobe Illustrator. Read
Why read this? : We look at where and how the psychology of fonts can add value to your business. Learn how it can boost your brand identity on key visual assets like logos, packaging
Why read this? : We look at the basics of Adobe Illustrator. Learn how to create vector graphics for typography, logos and illustrations where you need ‘sharp’ design. We go through the most common windows and tools you’ll use in this
Why read this? : You need creative thinking to come up with an idea for a T-shirt design. We share how we used different creative approaches in our T-shirt designs. Learn the role colour, typography and
Why read this? : We share our recent experience of putting together our brand colour palette. Learn why colour is such an important part of your brand identity. And learn why and how we chose