All articles and content relating to design principles. With a focus on how to apply them most effectively in marketing and e-Commerce.
Contact us if you can’t find what you’re looking for …
Why read this? : You use photography in many areas of marketing, but how do you actually go about evaluating photos? Learn the 6 key questions which help make sure your photography is helping you meet
Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback that keeps you on track against business objectives and creative benchmarks.
Why read this? : We show how design psychology helps you understand what’s goes on in people’s heads when they experience a design. That understanding helps you create better, more impactful designs. We share 5
Why read this? : Marketers often forget about the importance of colour in design. We share how designers think about colour, and apply that to key marketing objectives. Learn how to use colour at different stages
Why read this? : We share where and what types of graphic design resources you can find online. Use them for inspiration, lessons on specific techniques to tools and sourcing specific design elements. Read this
Why read this? : There’s many different ways to use Photoshop for marketing activities. We cover the 5 marketing areas where photo editing adds the most benefits. Learn how it’s used in market research, brand
Why read this? : We share how to create icons with Adobe Illustration. Learn how to make these simple visual designs to add more impact to your communications. Our case study shows how they make
Why read this? : We look at where and how the psychology of fonts can add value to your business. Learn how it can boost your brand identity on key visual assets like logos, packaging
Why read this? : We go over the basics of using Adobe Illustrator. Learn how to create vector graphics for typography, logos and any illustration where you need ‘sharp’ design. We go through the most common windows and tools you’ll
Why read this? : Coming up with an idea and design for a T-shirt needs some creative thinking. Learn how we applied lessons about colour, typography and other design principles to our creative T-shirt designs.
Why read this? : We share our recent experience of putting together our brand colour palette. Learn why colour is such an important part of your brand identity. And learn why and how we chose