All articles and content relating to design principles. With a focus on how to apply them most effectively in marketing and e-Commerce.
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Why read this? : We use Paul Rand’s logo evaluation criteria to learn from 5 of the world’s most famous logos. Learn how to create stand-out logos using Nike, Apple, Starbucks, Mercedes and Qantas for
Why read this? : We explore the best way to approach evaluating photos. Learn which questions to ask to ensure photography supports your marketing objectives. We also share tips on working with professional photographers. Read
Why read this? : We look at the challenges of giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to learn how
Why read this? : We show how design psychology helps you understand how people process and remember their experience of a design. Learn how to use 5 of the most common design psychology principles to
Why read this? : We look at the role of colour in design, and what it means for marketing. Learn how to use it at different stages of the brand choice funnel. Plus, how to
Why read this? : We share a selection of our favourite online graphic design resources. Learn how to use these to learn specific tools and techniques, and source specific design elements. Read this to learn
Why read this? : We share the 5 key areas where Photoshop is used in marketing. Learn how to use it in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn
Why read this? : We show how to create icons to improve visual clarity, appeal and usability. Learn from our case study of how we created the icons for this site with Adobe Illustrator. Read
Why read this? : We explore the psychology of fonts, an under-appreciated area of typography. Learn how you can use it to create a more consistent brand identity. Read this to help get your head
Why read this? : We look at the basics of Adobe Illustrator for beginners. Learn how it’s used to create sharp vector graphics for typography, logos and illustrations. We go through its most common windows and
Why read this? : We share how we used different creative approaches in our T-shirt designs. Learn the role colour, typography and composition play in creative T-shirt design. Read this for examples of design theories
Why read this? : We share our recent experience of putting together our brand colour palette. Learn why colour is such an important part of your brand identity. And learn why and how we chose