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Design principles

All articles and content relating to design principles. With a focus on how to apply them most effectively in marketing and e-Commerce.

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Woman standing in a poorly lit street at night. She is blowing into her hands which holds a light and some sort of illuminated confetti

How to give great creative feedback

Why read this? : We look at the challenges of giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to learn how

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Three brains colour palette

How to pick a brand colour palette

Why read this? : We share our recent experience of putting together our brand colour palette. Learn why colour is such an important part of your brand identity. And learn why and how we chose

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