All articles and content relating to how to make the best use of colour in marketing, creative design work and e-Commerce.
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Why read this? : We show how design psychology helps you understand what’s goes on in people’s heads when they experience a design. That understanding helps you create better, more impactful designs. We share 5
Why read this? : Marketers often forget about the importance of colour in design. We share how designers think about colour, and apply that to key marketing objectives. Learn how to use colour at different stages
Why read this? : You can practice your advertising evaluation skills by analysing adverts from other categories. We show you how with examples of bank advertising from Bankwest, Commbank and ANZ Bank. Learn from these
Why read this? : There’s many different ways to use Photoshop for marketing activities. We cover the 5 marketing areas where photo editing adds the most benefits. Learn how it’s used in market research, brand
Why read this? : We share how to create icons with Adobe Illustration. Learn how to make these simple visual designs to add more impact to your communications. Our case study shows how they make
Why read this? : We review the impact colour has on how customers perceive your brand. Learn the value of using colour psychology in marketing. We cover how colours are defined, and how they have
Why read this? : We share more T-shirt shop learnings as we try new things in this category. Learn from our experience of designs and the importance of simplification in the design process. Read about
Why read this? : Coming up with an idea and design for a T-shirt needs some creative thinking. Learn how we applied lessons about colour, typography and other design principles to our creative T-shirt designs.
Why read this? : We share our recent experience of putting together our brand colour palette. Learn why colour is such an important part of your brand identity. And learn why and how we chose