All articles and content relating to how to make the best use of colour in marketing, creative design work and e-Commerce.
Contact us if you can’t find what you’re looking for …
Why read this? : We look at where and when you use different colour systems in marketing. Learn how each system works, and the types of marketing situations where you use them. Read this to learn
Why read this? : We show how design psychology helps you understand how people experience designs. Knowing what goes on in their heads helps you create better, more impactful designs. We share 5 of the most
Why read this? : Marketers often forget about the importance of colour in design. We share how designers think about colour, and apply that to key marketing objectives. Learn how to use colour at different stages
Why read this? : We show how you can practice your advertising evaluation skills by analysing adverts from other categories. Learn how with our examples of bank advertising from Bankwest, Commbank and ANZ Bank. We try
Why read this? : We share the 5 key areas where Photoshop is used for marketing activities. Learn how it’s used in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn the different
Why read this? : We show how to create icons with Adobe Illustrator. First, learn how they make designs easier to understand, and improve visual appeal and usability. Then, follow our case study as we show
Why read this? : We review the impact colour has on how customers perceive your brand. Learn the value of using colour psychology in marketing. We cover how colours are defined, and how they have
Why read this? : We share more T-shirt shop learnings as we continue to experiment. Learn why simplifying is so important in the design process. We also share some design short-cuts and design outsourcing options. Plus,
Why read this? : You need creative thinking to come up with an idea for a T-shirt design. We share how we used different creative approaches in our T-shirt designs. Learn the role colour, typography and
Why read this? : We share our recent experience of putting together our brand colour palette. Learn why colour is such an important part of your brand identity. And learn why and how we chose