All articles and content relating to how to make the best use of colour in marketing, creative design work and e-Commerce.
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Why read this? : We explore the 3 key marketing benefits of creative thinking. Learn how to use it to differentiate, drive customer experience and develop brand assets. Read this to learn how to sell
Why read this? : We look at the 5 different colour systems used in marketing design projects. Learn how each works, and where and when you use them. Read this to make sure you use
Why read this? : We show how design psychology helps you understand how people process and remember their experience of a design. Learn how to use 5 of the most common design psychology principles to
Why read this? : We look at the role of colour in design, and what it means for marketing. Learn how to use it at different stages of the brand choice funnel. Plus, how to
Why read this? : We show how you can analyse adverts from other categories to practice your advertising evaluation skills. Follow along as we look at bank advertising examples by Bankwest, Commbank and ANZ Bank.
Why read this? : We share the 5 key areas where Photoshop’s used in marketing. Learn how to use it in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn the
Why read this? : We show how to create icons to improve visual clarity, appeal and usability. Learn from our case study of how we created the icons for this site with Adobe Illustrator. Read
Why read this? : We look at how you use colour psychology in marketing. Learn how colours influence the way customers perceive your brand because of the mental associations they carry. Read this to get
Why read this? : We share more T-shirt shop learnings from our e-Commerce experiments. Learn why simplifying makes your designs stronger. We also share some design short-cuts and outsourcing options. Plus, we share our experiences so
Why read this? : We share how we used different creative approaches in our T-shirt designs. Learn the role colour, typography and composition play in creative T-shirt design. Read this for examples of design theories
Why read this? : We share our recent experience of putting together our brand colour palette. Learn why colour is such an important part of your brand identity. And learn why and how we chose