Snapshot : Great ideas fuel business growth. But how do you encourage idea generation so your business has a regular supply? In this article, we use the 5Ws model – why, what, who, where and when – to refine idea generation into actionable chunks. Learn how answering the 5Ws of idea generation keeps your business topped up with great ideas. We all like the idea of idea generation, don’t we? Why?… Read More »The 5Ws of idea generation
Snapshot : This article shares how design psychology helps you understand what happens in people’s minds when they experience a design. It covers five of the most frequently used design psychology principles, with examples of how to use them. Use these five principles to make it easier for customers to process and remember your designs. The basic tools you need to learn graph design are clear. Learn about colour, typography and… Read More »5 design psychology tips for easier processing and remembering
Snapshot : Designers know the importance of colour in design, but it’s often overlooked or undervalued by marketers. This article covers the basics of how designers think and talk about colour and then applies those to specific jobs to be done in marketing. Learn how to use colour at different stages of the brand choice funnel and what it can do to strengthen your brand identity. It’s pretty cold and and… Read More »Colour in design and what it means for marketing
Snapshot : A successful creative approval process manages the trade-off between risk reduction and customer impact. It reduce risks like legal challenges, brand inconsistency, budget overspend and damage to the company reputation. But it also drives customer impact with creative work that’s bold, unpredictable and takes some risks. Learn from our experiences how to find this balance between risk and impact. At some point with creative development work, you move from… Read More »Creative approval – How to get creative work through your business
Snapshot : Everyone’s got an opinion on creativity, which means navigating creative work through a business can be frustrating. Creative evaluation takes time. You have to manage disagreements and different points of view, and it’s easy to lose focus. In this article, we share three key questions that’ll keep you on the right track. Creativity can feel like a big box of Cadbury’s Favourites. Lots of fun and variety, but people’s have… Read More »Creative evaluation – 3 key questions to keep you on the right track
Snapshot : Learning how to be more creative is fun, but it also has serious benefits for marketing. Being creative gets easier with practice, but often, it’s hard to know where to start. Here, we share our three favourite easy creative ideas to help you take that first step to being more creative. We love the word creativity. Who doesn’t? Creativity puts a smile on your face. It’s fun. Create something, point… Read More »Easy creative ideas for any business
Snapshot : Nobody knows everything about graphic design, everybody needs help sometimes. Online graphic design resources can give you inspiration, lessons on specific techniques or tools, or help you source specific design elements. Check out our list of the most common graphic design resources and how and when to use them. Variety is the spice of life, and life’s certainly spicy when you work with graphic design. When you have to cover a wide range… Read More »Online Graphic Design resources for new designers
Snapshot : A great way to practice your marketing and creative skills is to analyse adverts from other categories. This week, we analyse recent adverts from Bankwest, Commbank and ANZ Bank to work out what they’re trying to do, and how well they do it. In particular, we try to find the point of difference that makes them stand out from competitors. The main problem with advertising evaluation is you only get to use those skills when you create new advertising.… Read More »Bank advertising – what’s the story here?
Snapshot : This week, we focus on where to use Photoshop for marketing. Learn the 5 key activities where you can use Photoshop to raise your game in how you do marketing. So, see how it’s used to improve how you do market research, brand identity, advertising, digital marketing and e-Commerce. Did you know that around 90% of the 11 million bits of information our senses send to our brain every… Read More »See the benefits of Photoshop for marketing (and e-Commerce)
Snapshot : Learn the basic steps of how to create icons with Adobe Illustrator with this mini case-study. Icons are simple visual designs that you use to add more impact to your communications. In this article, we show how they make designs easier to understand, how they help improve visual appeal and usability, and how they form part of your brand identity. This week, we look at how to use… Read More »How to create icons with Adobe Illustrator
Snapshot : Following our articles on the three monkeys of marketing and e-Commerce, this week we apply the three monkeys thinking to creative personality types. Read more to find out about the three monkeys of creativity. As we’ve covered insight colours and personality types based on the three monkeys of marketing and the three monkeys of e-Commerce, we didn’t want creative types to feel left out. So, this week, we’re applying insight colours and personality types… Read More »The Three Monkeys of Creativity – What’s your creative personality style?
Snapshot : There are three types of people when it comes to the psychology of fonts. Those that don’t care. Those that care too much. And the smartest of marketers who recognise it’s another tool in their marketing toolbox to help gain an extra edge over the competition. As a follow on from last week’s article on colour psychology, this week, we wanted to pick up another interesting overlap between the… Read More »Make a fontastic choice – use the psychology of fonts