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Graphic design

All things related to graphic design. Including typography, colour, composition, graphic design tools and working with graphic design and designers.

Young child holding a blue paint tube and squeezing it out

Colour in design and what it means for marketing

Snapshot : How to explain and how to use colour in design. We focus on key business and marketing goals and some of the choices you need to make about colour to help you win more customers.  As Sydney shivers through as cold and dark a winter as we can remember, it seemed a good time to re-visit the subject of colour.   Following our guide to colour in marketing… Read More »Colour in design and what it means for marketing

Small metal statue of lady of justice holding scales

Creative approval – How to get creative work through your business

Snapshot : Businesses use creative approval controls to prevent legal issues, ensure brand and customer consistency and manage budgets and the company reputation. But, these controls often work against breakthrough. They provoke differences of opinion about business risk. This article covers how to turn these challenges into an opportunity to create better work.  Last week, we shared three simple creative evaluation questions that keep you focussed on external customers, their… Read More »Creative approval – How to get creative work through your business

Close up of a hand with thumb up

Creative evaluation – 3 key questions to keep you on the right track

Snapshot :  Getting creative work out the door and in front of customers can be a challenge. The creative evaluation process takes time. There can be many distractions and differences of opinion as your try to make the creative work better. To keep you on track through these challenges, we recommend you always come back to three key questions. Who’s it for? What do you want them to think and… Read More »Creative evaluation – 3 key questions to keep you on the right track

Light switch on a wall, labelled Creativity on and off

Easy creative ideas for any business

Snapshot : Learning how to be more creative is fun, but it also has serious benefits for marketing. Being creative gets easier with practice, but often, it’s hard to know where to start. Here, we share our three favourite easy creative ideas to help you take that first step to being more creative.  We love the word creativity.  Who doesn’t? Creativity puts a smile on your face. It’s fun. Create something, point… Read More »Easy creative ideas for any business

The three monkeys of creativity

The Three Monkeys of Creativity – What’s your creative personality style?

Snapshot : Following our articles on the three monkeys of marketing and e-Commerce, this week we apply the three monkeys thinking to creative personality types. Read more to find out about the three monkeys of creativity. As we’ve covered insight colours and personality types in the context of the three monkeys for marketing and of e-Commerce, we didn’t want creative types to feel left out. So, this week, we look at the world of creatives… Read More »The Three Monkeys of Creativity – What’s your creative personality style?

Typography in marketing - beware defaults

Make a fontastic choice – use the psychology of fonts

Snapshot : There are three types of people when it comes to the psychology of fonts. Those that don’t care. Those that care too much. And the smartest of marketers who recognise it’s another tool in their marketing toolbox to help gain an extra edge over the competition.  As a follow on from last week’s article on colour psychology, this week, we wanted to pick up another interesting overlap between the… Read More »Make a fontastic choice – use the psychology of fonts

1980s colour based stay at home playlist

Colour psychology in marketing – your choice of colour matters

Snapshot : Your choice of colour impacts how consumers perceive your brand and your activity every day. But colour psychology in marketing is rarely top of mind. As we update our guide to the use of colour in marketing, we share some specific examples of how you can use colour to grow the impact of your brand. Your choice of colours says a lot about you and your brand. When you see… Read More »Colour psychology in marketing – your choice of colour matters