All things related to graphic design. Including typography, colour, composition, graphic design tools and working with graphic design and designers.
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Why read this? : We look at Adobe alternatives you can use to meet your graphic design needs. Learn which tools you are best for illustrations, editing photos and publishing documents. We also cover online options
Why read this? : You use photography in many areas of marketing, but how do you actually go about evaluating photos? Learn the 6 key questions which help make sure your photography is helping you meet
Why read this? : Using a marketing agency gives you access to extra skills and resources. But how do you work out which type of agency you need? We share the differences between generalist and specialist
Why read this? : Creative work that stirs the emotions stands out more and is easier to remember. We share how emotions work in different parts of the brain’s limbic system and what that means
Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback that keeps you on track against business objectives and creative benchmarks.
Why read this? : Idea generation is the process that supplies the ideas you need to fuel your business growth. Applying the 5Ws – why, what, who, where and when – can make that process
Why read this? : We show how design psychology helps you understand what’s goes on in people’s heads when they experience a design. That understanding helps you create better, more impactful designs. We share 5
Why read this? : Marketers often forget about the importance of colour in design. We share how designers think about colour, and apply that to key marketing objectives. Learn how to use colour at different stages
Why read this? : The creative approval process helps you manage risks. We share how it helps prevent legal issues, brand inconsistency, budget overspend and threats to the company reputation. But the best creative projects
Why read this? : Creative work often divides opinions. That can make it hard to manage through a business. We share some of the key challenges you face with creative evaluation. Learn how to deal
Why read this? : Learning to be more creative is fun, but also has serious benefits for your business. But sometimes it’s hard to know where to start. Read this for 3 of our favourite
Why read this? : We share where and what types of graphic design resources you can find online. Use them for inspiration, lessons on specific techniques to tools and sourcing specific design elements. Read this