Home » Creative » Graphic design

Graphic design

All things related to graphic design. Including typography, colour, composition, graphic design tools and working with graphic design and designers.

Two post it notes - one with a light bulb sketch and one with 5Ws - why? what? who? where? when?

The 5Ws of idea generation

Snapshot : Great ideas fuel business growth. But how do you encourage idea generation so your business has a regular supply? In this article, we use the 5Ws model – why, what, who, where and when – to refine idea generation into actionable chunks. Learn how answering the 5Ws of idea generation keeps your business topped up with great ideas. We all like the idea of idea generation, don’t we?  Why?… Read More »The 5Ws of idea generation

Old fashioned typewriter with the words design psychology on a white piece of paper

5 design psychology tips for easier processing and remembering

Snapshot : This article shares how design psychology helps you understand what happens in people’s minds when they experience a design. It covers five of the most frequently used design psychology principles, with examples of how to use them. Use these five principles to make it easier for customers to process and remember your designs.  The basic tools you need to learn graph design are clear. Learn about colour, typography and… Read More »5 design psychology tips for easier processing and remembering

Young child holding a blue paint tube and squeezing it out

Colour in design and what it means for marketing

Snapshot : Designers know the importance of colour in design, but it’s often overlooked or undervalued by marketers. This article covers the basics of how designers think and talk about colour and then applies those to specific jobs to be done in marketing. Learn how to use colour at different stages of the brand choice funnel and what it can do to strengthen your brand identity.  It’s pretty cold and and… Read More »Colour in design and what it means for marketing

Small metal statue of lady of justice holding scales

Creative approval – How to get creative work through your business

Snapshot : A successful creative approval process manages the trade-off between risk reduction and customer impact. It reduce risks like legal challenges, brand inconsistency, budget overspend and damage to the company reputation. But it also drives customer impact with creative work that’s bold, unpredictable and takes some risks. Learn from our experiences how to find this balance between risk and impact. At some point with creative development work, you move from… Read More »Creative approval – How to get creative work through your business

Close up of a hand with thumb up

Creative evaluation – 3 key questions to keep you on the right track

Snapshot : Everyone’s got an opinion on creativity, which means navigating creative work through a business can be frustrating. Creative evaluation takes time. You have to manage disagreements and different points of view, and it’s easy to lose focus. In this article, we share three key questions that’ll keep you on the right track.  Creativity can feel like a big box of Cadbury’s Favourites. Lots of fun and variety, but people’s have… Read More »Creative evaluation – 3 key questions to keep you on the right track

Light switch on a wall, labelled Creativity on and off

Easy creative ideas for any business

Snapshot : Learning how to be more creative is fun, but it also has serious benefits for marketing. Being creative gets easier with practice, but often, it’s hard to know where to start. Here, we share our three favourite easy creative ideas to help you take that first step to being more creative.  We love the word creativity.  Who doesn’t? Creativity puts a smile on your face. It’s fun. Create something, point… Read More »Easy creative ideas for any business

3 stone statues of monkeys. One monkey has hands over ears (hear no evil), one has hands over eyes (see no evil) and last has hands over mouth (speak no evil).

The Three Monkeys of Creativity – What’s your creative personality style?

Snapshot : Following our articles on the three monkeys of marketing and e-Commerce, this week we apply the three monkeys thinking to creative personality types. Read more to find out about the three monkeys of creativity. As we’ve covered insight colours and personality types based on the three monkeys of marketing and the three monkeys of e-Commerce, we didn’t want creative types to feel left out. So, this week, we’re applying insight colours and personality types… Read More »The Three Monkeys of Creativity – What’s your creative personality style?

Typography in marketing - beware defaults

Make a fontastic choice – use the psychology of fonts

Snapshot : There are three types of people when it comes to the psychology of fonts. Those that don’t care. Those that care too much. And the smartest of marketers who recognise it’s another tool in their marketing toolbox to help gain an extra edge over the competition.  As a follow on from last week’s article on colour psychology, this week, we wanted to pick up another interesting overlap between the… Read More »Make a fontastic choice – use the psychology of fonts