All things related to graphic design. Including typography, colour, composition, graphic design tools and working with graphic design and designers.
Get in touch if you can’t find what you’re looking for …
Why read this? : We use Paul Rand’s logo evaluation criteria to learn from 5 of the world’s most famous logos. Learn how to create stand-out logos using Nike, Apple, Starbucks, Mercedes and Qantas for
Why read this? : We explore the 3 key marketing benefits of creative thinking. Learn how to use it to differentiate, drive customer experience and develop brand assets. Read this to learn how to sell
Why read this? : We look at how you can use marketing animation to communicate with customers. Learn when it’s most often used, and how you go about creating it. Read this for ideas on
Why read this? : We look at the 5 different colour systems used in marketing design projects. Learn how each works, and where and when you use them. Read this to make sure you use
Why read this? : We look at the main Adobe alternatives you can use to meet your graphic design needs. Learn which tools are best for illustrations, photo-editing and publishing. Plus, we cover online options aimed
Why read this? : We explore the best way to approach evaluating photos. Learn which questions to ask to ensure photography supports your marketing objectives. We also share tips on working with professional photographers. Read
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Why read this? : We explore how creative work which stirs the emotions stands out more and is easier to remember. Learn how emotions work in the brain’s limbic system, and what that means for
Why read this? : We look at the challenges of giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to learn how
Why read this? : We explore how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long it should take.
Why read this? : We look at different questions you can ask to improve your idea generation process. Learn how asking why, what, who, where and when helps you come up with better ideas. Read
Why read this? : We show how design psychology helps you understand how people process and remember their experience of a design. Learn how to use 5 of the most common design psychology principles to