Snapshot : How to explain and how to use colour in design. We focus on key business and marketing goals and some of the choices you need to make about colour to help you win more customers. As Sydney shivers through as cold and dark a winter as we can remember, it seemed a good time to re-visit the subject of colour. Following our guide to colour in marketing… Read More »Colour in design and what it means for marketing
Snapshot : Businesses use creative approval controls to prevent legal issues, ensure brand and customer consistency and manage budgets and the company reputation. But, these controls often work against breakthrough. They provoke differences of opinion about business risk. This article covers how to turn these challenges into an opportunity to create better work. Last week, we shared three simple creative evaluation questions that keep you focussed on external customers, their… Read More »Creative approval – How to get creative work through your business
Snapshot : Getting creative work out the door and in front of customers can be a challenge. The creative evaluation process takes time. There can be many distractions and differences of opinion as your try to make the creative work better. To keep you on track through these challenges, we recommend you always come back to three key questions. Who’s it for? What do you want them to think and… Read More »Creative evaluation – 3 key questions to keep you on the right track
Snapshot : Learning how to be more creative is fun, but it also has serious benefits for marketing. Being creative gets easier with practice, but often, it’s hard to know where to start. Here, we share our three favourite easy creative ideas to help you take that first step to being more creative. We love the word creativity. Who doesn’t? Creativity puts a smile on your face. It’s fun. Create something, point… Read More »Easy creative ideas for any business
Snapshot : Nobody knows everything about graphic design, everybody needs help sometimes. Online graphic design resources can give you inspiration, lessons on specific techniques or tools, or help you source specific design elements. Check out our list of the most common graphic design resources and how and when to use them. Variety is the spice of life, and life’s certainly spicy when you work with graphic design. When you have to cover a wide range… Read More »Online Graphic Design resources for new designers
Snapshot : A great way to practice your marketing and creative skills is to analyse adverts from other categories. This week, we analyse recent adverts from Bankwest, Commbank and ANZ Bank to work out what they’re trying to do, and how well they do it. In particular, we try to find the point of difference that makes them stand out from competitors. The main problem with advertising evaluation is you only get to use those skills when you create new advertising.… Read More »Bank advertising – what’s the story here?
Snapshot : This week, we focus on where to use Photoshop for marketing. Learn the 5 key activities where you can use Photoshop to raise your game in how you do marketing. So, see how it’s used to improve how you do market research, brand identity, advertising, digital marketing and e-Commerce. Did you know that around 90% of the 11 million bits of information our senses send to our brain every… Read More »See the benefits of Photoshop for marketing (and e-Commerce)
Snapshot : Learn the basic steps of how to create icons with Adobe Illustrator with this mini case-study. Icons are simple visual designs that you use to add more impact to your communications. In this article, we show how they make designs easier to understand, how they help improve visual appeal and usability, and how they form part of your brand identity. This week, we look at how to use… Read More »How to create icons with Adobe Illustrator
Snapshot : Following our articles on the three monkeys of marketing and e-Commerce, this week we apply the three monkeys thinking to creative personality types. Read more to find out about the three monkeys of creativity. As we’ve covered insight colours and personality types in the context of the three monkeys for marketing and of e-Commerce, we didn’t want creative types to feel left out. So, this week, we look at the world of creatives… Read More »The Three Monkeys of Creativity – What’s your creative personality style?
Snapshot : There are three types of people when it comes to the psychology of fonts. Those that don’t care. Those that care too much. And the smartest of marketers who recognise it’s another tool in their marketing toolbox to help gain an extra edge over the competition. As a follow on from last week’s article on colour psychology, this week, we wanted to pick up another interesting overlap between the… Read More »Make a fontastic choice – use the psychology of fonts
Snapshot : Your choice of colour impacts how consumers perceive your brand and your activity every day. But colour psychology in marketing is rarely top of mind. As we update our guide to the use of colour in marketing, we share some specific examples of how you can use colour to grow the impact of your brand. Your choice of colours says a lot about you and your brand. When you see… Read More »Colour psychology in marketing – your choice of colour matters
Snapshot : Adobe Illustrator is a powerful graphic design software package. It creates vector graphics for typography, logos and any illustration where ‘sharp’ design is needed. Our Adobe Illustrator for beginners guide gives an overview on when and how you should use it. Learn the most common windows and tools used to create great designs. Adobe Illustrator is a powerful graphic design tool that suffers from what we call Liam Hemsworth or Casey Affleck syndrome. It’s… Read More »Adobe Illustrator for beginners