How to get past a fear of creativity
April 4, 2023
Why read this? : We look at why many people have a fear of creativity, and how that inhibits new ideas. Learn how to work with this, and why fear isn’t always a bad thing. We
Creative thinking
How to generate creative thinking in your business. Idea generation, ideation, lateral thinking, innovation thinking ideas and more.
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5 thoughts about thinking for the New Year
March 28, 2023
Why read this? : We share 5 top-of-mind thoughts about thinking as we go into 2023. Learn how to smarten up your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark
Our 3 most popular lessons from 2022
March 28, 2023
Why read this? : We share our 3 most popular lessons from 2022. Learn which of our marketing, creative and e-Commerce articles created the most interest, and why. Read this to close out 2022 with
Creating a more creative culture
March 7, 2023
Why read this? : We look at the role of people management, leadership and environment in creating a more creative culture. Learn ways to set up your business in each of these areas to boost creativity.
Beware of the idea killer
April 14, 2023
Why read this? : We look at how to spot an idea killer. Learn 10 common giveaways in what they say and do. We share examples of where they lurk, and how to get your
The 3 most common barriers to creative thinking
April 17, 2023
Why read this? : We share 3 of the most common barriers to creative thinking. Learn about the types of people who put up blockers to creativity, and how to get past them. Read this
Using the Ansoff matrix for innovation planning
June 7, 2023
Why read this? : The Ansoff matrix shows there’s 4 different ways to grow your business. Learn the pros and cons of each, with real-life examples. We also share a case study where a business
What type of agency does your marketing need?
May 19, 2023
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
The value of Six Hats creative thinking
April 20, 2023
Why read this? : Six Hats is a creative thinking process developed by Edward De Bono. Read our summary of the process and the pros and cons of using it. Then, see it in action
The story of the mighty battle against marketing barriers
February 6, 2023
Why read this? : Barriers often go up when you try to introduce new ideas in marketing. Your ideas can get bogged down in politics and fear of change. Read this story to learn how one
Be a challenger brand in 2022
May 29, 2023
Why read this? : We look at what makes you a strong challenger brand. Learn the 8 different ways you can set yourself apart from the market leader. We share examples of brands which do
Find the best story types for your brand
February 9, 2023
Why read this? : Understanding different story types helps you tell your brand story better. We share the 7 most common story types, and examples of brands who use them. Learn which story types best fit