Marketing psychology – where to start?
August 26, 2026
We explore where to start with marketing psychology. Learn the key marketing areas where psychology gives you a head start. Read this to learn how psychology can smarten up your marketing.
Creative thinking
How to generate creative thinking in your business. Idea generation, ideation, lateral thinking, innovation thinking ideas and more.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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How to be a good underdog brand
August 28, 2026
We explore how to be a good underdog brand. Learn the 3 defining characteristics of a good underdog. Read this for ideas on building a better underdog story.
Where to find your creative place?
September 1, 2026
We explore how to find your creative place. Learn how to shape where creativity happens mentally, physically and with your audience. Read this for ideas on finding a better place to be creative.
The benefits of being a creative explorer
September 3, 2026
We explore the benefits of being a creative explorer. Learn how having an open mind (and using it) gets you to more and better ideas. Read this to set your inner creative explorer free.
Building business ideas that mean business
August 27, 2026
We explore the ups and downs of building business ideas. Learn where most companies go wrong, and what to do instead. Read this to get better at building business ideas that mean business.
The benefits of going beyond obvious marketing
August 27, 2026
We explore the benefits of non-obvious marketing. Learn why obvious marketing is rarely the best choice. Read this to learn how to go beyond the obvious in marketing.
The learning organisation is easier said than done
September 4, 2026
We explore what it means to be a learning organisation. Learn why it’s easier said than done. Read this for quick and easy ideas on becoming a better learning organisation.
Why marketing buzzwords should be banished
September 7, 2026
We explore why you should banish marketing buzzwords. Learn how they make you sound less clear, inclusive and original. Read this to learn the benefits of banishing marketing buzzwords to the back of beyond.
How to have more marketing eureka moments
September 8, 2026
We explore the idea of eureka moments in marketing. Learn how to encourage your emotional mind to work on your next bright idea. Read this to make marketing eureka moments happen more often.
Maverick marketing – more of it, please
July 6, 2026
We explore the need for more maverick marketing. Learn the drivers and impact of challenging the status quo. Read this for ideas on making your marketing less mundane.
Failure review – lessons from our least popular articles
July 6, 2026
We share lessons from our least popular articles. Learn why a failure review should be a key part of your creative process. Read this to learn why knowing what doesn’t work is as valuable as knowing what does.
How to make your e-Commerce offer instinctively better
August 26, 2026
We explore how instincts influence online shopper decision-making. Learn how small changes to your e-Commerce offer can subtly shift customers’ behaviour. Read this to learn how to make your e-Commerce offer instinctively better.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
