Beware of the idea killer
September 1, 2022
Why read this? : An idea killer is someone who crushes your ideas. Learn how to spot them with our list of 10 common things they say and do. We share examples of where they strike,
Creative thinking
How to generate creative thinking in your business. Idea generation, ideation, lateral thinking, innovation thinking ideas and more.
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The 3 most common barriers to creative thinking
August 30, 2022
Why read this? : Creativity helps you come up with new ideas. But you have to deal with certain types of people who put up barriers to creative thinking. We share examples of the 3
Using the Ansoff matrix for innovation planning
August 16, 2022
Why read this? : The Ansoff matrix shows there’s 4 different ways to grow your business. Learn the pros and cons of each approach, with real-life examples. We also share a case study where a
What type of agency does your marketing need?
September 21, 2022
Why read this? : Using a marketing agency gives you access to extra skills and resources. But how do you work out which type of agency you need? We share the differences between generalist and specialist
The value of Six Hats creative thinking
August 29, 2022
Why read this? : Six Hats is a creative thinking process developed by the creator of lateral thinking, Edward De Bono. Read our brief summary of the process and the pros and cons of using
The story of the mighty battle against marketing barriers
June 9, 2022
Why read this? : When you try to introduce new ideas in marketing, barriers often go up. Your ideas can get bogged down in politics and fear of change. Read this story to learn how one
Be a challenger brand in 2022
August 19, 2022
Why read this? : Any brand that isn’t market leader is a challenger brand. We cover 8 different ways you can be a stronger challenger. For example, learn why it’s important to break with the
Find the best story types for your brand
June 2, 2022
Why read this? : You can tell a better story about your brand when you understand how different story types work. We share the 7 most common story types with examples of brands that use
How culture drives breakthrough ideas
July 12, 2022
Why read this? : The culture of your business shapes the way you handle creativity and innovation. We share how to build a culture that drives both improvement and breakthrough ideas. Learn how to match
The 5Ws of idea generation
June 7, 2022
Why read this? : Idea generation is the process that supplies the ideas you need to fuel your business growth. Applying the 5Ws – why, what, who, where and when – can make that process
E-Commerce capability – 12 ways to drive success
August 17, 2022
Why read this? : Setting-up a successful e-Commerce business takes a mix of different skills, processes and systems. We share 12 different areas of e-Commerce capability you’ll need. Learn what supports each step of the
Creative approval – How to get creative work through your business
June 15, 2022
Why read this? : The creative approval process helps you manage risks. We share how it helps prevent legal issues, brand inconsistency, budget overspend and threats to the company reputation. But the best creative projects