Creating a more creative culture
November 30, 2022
Why read this? : We share the 3 key areas which help you build a more creative culture in your business. Learn from our practical tips and examples how to manage people, leadership and your
Creative
All things creative – including writing, graphic design, photography and video – as well as how to apply them in marketing and e-commerce projects.
Contact us if you can’t find what you’re looking for …
Read More »
Finding your brand’s tone of voice
November 22, 2022
Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand identity. We also share an example tone of voice, and
5 great lessons from books about writing
November 15, 2022
Why read this? : We share some of our favourite lessons from books about writing. Learn why mastering subject, nouns and verbs makes such an impact. We look at how to breathe life into your
Where and when to use different colour systems
October 25, 2022
Why read this? : We look at where and when you use different colour systems in marketing. Learn how each system works, and the types of marketing situations where you use them. Read this to learn
The benefits of blogging for brands
October 1, 2022
Why read this? : We look at the benefits of blogging for building your brand. Learn which customer needs blogging can help you meet. We also show where blogging fits into your marketing plan and activities.
Where do you begin with market research storytelling?
November 29, 2022
Why read this? : We show how storytelling helps improve the way you communicate market research results. Learn how to tell a more compelling story with your research using story types and structure. Read this to
Which Adobe alternatives best meet your needs?
November 22, 2022
Why read this? : We look at the main Adobe alternatives you can use to meet your graphic design needs. Learn which tools are best for illustrations, photo-editing and publishing. Plus, we cover online options aimed
Beware of the idea killer
November 1, 2022
Why read this? : We look at how to tell if someone’s an idea killer. Learn 10 common giveaways from what they say and do. We share examples of where they lurk, and how to get
How to give good copywriting feedback
October 11, 2022
Why read this? : We share ideas on when and how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Learn where it fits into the advertising process. And learn how to
6 key questions to ask when evaluating photos
September 20, 2022
Why read this? : You use photography in many areas of marketing, but how do you actually go about evaluating photos? Learn the 6 key questions which help make sure your photography is helping you meet
The 3 most common barriers to creative thinking
December 2, 2022
Why read this? : Creative thinking drives new ideas. But it’s often hard to get everyone on board. Some type of people create barriers to creative thinking and new ideas. We share examples of the 3
Using the Ansoff matrix for innovation planning
August 16, 2022
Why read this? : The Ansoff matrix shows there’s 4 different ways to grow your business. Learn the pros and cons of each approach, with real-life examples. We also share a case study where a