All things creative – including writing, graphic design, photography and video – as well as how to apply them in marketing and e-commerce projects.
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Why read this? : We share why copywriting feedback matters, and when and how to give it. Learn how copywriting helps deliver your business objectives. Learn where it fits into the advertising development process. And
Why read this? : We look at the process of evaluating photos to use in marketing. Learn 6 key questions which will sharpen up the way you look at photography. Use these to check your photos are
Why read this? : Creativity helps you come up with new ideas. But you have to deal with certain types of people who put up barriers to creative thinking. We share examples of the 3
Why read this? : The Ansoff matrix shows there’s 4 different ways to grow your business. Learn the pros and cons of each approach, with real-life examples. We also share a case study where a
Why read this? : Good writing is easy to read. But you may not know there are tools you can use to measure readability. We share 10 tips to help you improve your writing’s readability.
Why read this? : Keyword research helps you write more relevant content for your audience. You look at what people search for, and use those keywords for writing inspiration. We share how to turn keyword research
Why read this? : Using a marketing agency gives you access to extra skills and resources. But how do you work out which type of agency you need? We share the differences between generalist and specialist
Why read this? : Six Hats is a creative thinking process developed by the creator of lateral thinking, Edward De Bono. Read our brief summary of the process and the pros and cons of using
Why read this? : Creative work that stirs the emotions stands out more and is easier to remember. We share how emotions work in different parts of the brain’s limbic system and what that means
Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback that keeps you on track against business objectives and creative benchmarks.
Why read this? : When you try to introduce new ideas in marketing, barriers often go up. Your ideas can get bogged down in politics and fear of change. Read this story to learn how one
Why read this? : Many businesses get copywriting done through their agency, but it’s not always the fastest or cheapest option. If you need it done quick, easy and cheap, there are other copywriting options.