All things creative – including writing, graphic design, photography and video – as well as how to apply them in marketing and e-commerce projects.
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Why read this? : We look at the meaning of character in telling your brand’s story. Learn why choices made under pressure define your true character. We share examples of brand character done well, and brand
Why read this? : We look at where fear of creativity comes from, and the impact it has on new ideas. Then, we show why fear isn’t necessarily a bad thing. Learn how finding the
Why read this? : We share 5 top-of-mind thoughts about thinking as we go into 2023. Learn how to smarten up your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark
Why read this? : We share our 3 most popular lessons from 2022. Learn which of our marketing, creative and e-Commerce articles created the most interest, and why. Read this to close out 2022 with
Why read this? : We look at the role of people management, leadership and environment in creating a more creative culture. Learn ways to set up your business in each of these areas to boost creativity.
Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand identity. We also share an example tone of voice, and
Why read this? : We share some of our favourite lessons from books about writing. Learn why your default word order should be subject then verb. And learn how action, feelings and humour breathe life
Why read this? : We look at where and when you use different colour systems in marketing. Learn how each system works, and the types of marketing situations where you use them. Read this to learn
Why read this? : We look at the benefits of blogging for brand-building. Learn how it can help you meet customer needs. Where it fits into your marketing plan. And how it connects to other brand
Why read this? : We show how storytelling helps improve the way you communicate market research results. Learn how to tell a more compelling story with your research using story types and structure. Read this to
Why read this? : We look at the main Adobe alternatives you can use to meet your graphic design needs. Learn which tools are best for illustrations, photo-editing and publishing. Plus, we cover online options aimed
Why read this? : We look at how to tell if someone’s an idea killer. Learn 10 common giveaways from what they say and do. We share examples of where they lurk, and how to get