Snapshot : Great e-Commerce businesses put the right skills, processes and systems in place to support their operations. These skills, processes and systems are come from building e-Commerce capability. In this article, we outline 12 different types of e-Commerce capability that you can improve to be a better online seller. For online buyers, shopping seems easy. Pick what you want on the website, enter your details and voila, the product… Read More »E-Commerce capability – 12 ways to drive success
All things creative – including writing, graphic design, photography and video – as well as how to apply them in marketing and e-commerce projects.
Snapshot : How to explain and how to use colour in design. We focus on key business and marketing goals and some of the choices you need to make about colour to help you win more customers. As Sydney shivers through as cold and dark a winter as we can remember, it seemed a good time to re-visit the subject of colour. Following our guide to colour in marketing… Read More »Colour in design and what it means for marketing
Snapshot : Businesses use creative approval controls to prevent legal issues, ensure brand and customer consistency and manage budgets and the company reputation. But, these controls often work against breakthrough. They provoke differences of opinion about business risk. This article covers how to turn these challenges into an opportunity to create better work. Last week, we shared three simple creative evaluation questions that keep you focussed on external customers, their… Read More »Creative approval – How to get creative work through your business
Snapshot : Getting creative work out the door and in front of customers can be a challenge. The creative evaluation process takes time. There can be many distractions and differences of opinion as your try to make the creative work better. To keep you on track through these challenges, we recommend you always come back to three key questions. Who’s it for? What do you want them to think and… Read More »Creative evaluation – 3 key questions to keep you on the right track
Snapshot :- As our website now has over half a million words, we wanted to share 5 habits that have enhanced our writing expertise. Learn these 5 habits – reading about writing; eliminating basic mistakes; focussing on reader needs; valuing first drafts; and eliminating unneeded words and phrases to boost your own writing expertise. Setting yourself the goal of enhancing your writing expertise feels like a major commitment. There’s so much… Read More »5 habits to enhance your writing expertise
Snapshot : Customer targeting decisions are an important part of brand management. Customer segment profiles help you define and describe your target customers. We’ll share how to use them to create a shared understanding of the customer and to check your marketing activity against customer needs. Ideally, you want them to show the customer as the hero of your brand’s story. In brand strategy development, you have many important decisions… Read More »Customer segment profiles – how to make your customer the hero
Snapshot : Learning how to be more creative is fun, but it also has serious benefits for marketing. Being creative gets easier with practice, but often, it’s hard to know where to start. Here, we share our three favourite easy creative ideas to help you take that first step to being more creative. We love the word creativity. Who doesn’t? Creativity puts a smile on your face. It’s fun. Create something, point… Read More »Easy creative ideas for any business
Snapshot : Nobody knows everything about graphic design, everybody needs help sometimes. Online graphic design resources can give you inspiration, lessons on specific techniques or tools, or help you source specific design elements. Check out our list of the most common graphic design resources and how and when to use them. Variety is the spice of life, and life’s certainly spicy when you work with graphic design. When you have to cover a wide range… Read More »Online Graphic Design resources for new designers
Snapshot : A great way to practice your marketing and creative skills is to analyse adverts from other categories. This week, we analyse recent adverts from Bankwest, Commbank and ANZ Bank to work out what they’re trying to do, and how well they do it. In particular, we try to find the point of difference that makes them stand out from competitors. The main problem with advertising evaluation is you only get to use those skills when you create new advertising.… Read More »Bank advertising – what’s the story here?
Snapshot : This week, we cover how you can use digital services to connect better with customers and grow your business. We review the 3 extra service Ps – people, process and physical evidence – that add to the core marketing mix. And then, we look at three key online customer needs – information, entertainment and shopping – where digital services can grow your brand. It’s clear the 4Ps of marketing is a great starting point for marketing plans. With product,… Read More »Grow your business with digital services
Snapshot : This week, we focus on where to use Photoshop for marketing. Learn the 5 key activities where you can use Photoshop to raise your game in how you do marketing. So, see how it’s used to improve how you do market research, brand identity, advertising, digital marketing and e-Commerce. Did you know that around 90% of the 11 million bits of information our senses send to our brain every… Read More »See the benefits of Photoshop for marketing (and e-Commerce)
Snapshot : This week, we dive into the differences between marketing evolution and marketing revolution. Do you safely and steadily evolve your marketing with incremental changes to build up long-term consistent growth? Or, do you boldly and brazenly revolutionise your marketing to drive disruptive but risky breakthroughs? That’s the innovator’s dilemma. One of the great things about working in marketing is you get to spend time thinking about what makes people tick. We’re all different, after all. But marketing… Read More »Marketing evolution versus marketing revolution