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Creative

All things creative – including writing, graphic design, photography and video – as well as how to apply them in marketing and e-commerce projects.

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Time to show your brand character 

Why read this? : We look at the meaning of character in telling your brand’s story. Learn why choices made under pressure define your true character. We share examples of brand character done well, and brand

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Diagram with culture written in the centre and eight spokes - people, organisation, values, reward, leadership, environment, standards and policies, systems and resources

Creating a more creative culture

Why read this? : We look at the role of people management, leadership and environment in creating a more creative culture. Learn ways to set up your business in each of these areas to boost creativity.

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The benefits of blogging for brands

Why read this? : We look at the benefits of blogging for brand-building. Learn how it can help you meet customer needs. Where it fits into your marketing plan. And how it connects to other brand

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Close up image of a man in a suit wiping away a tear and looking sad

Beware of the idea killer

Why read this? : We look at how to tell if someone’s an idea killer. Learn 10 common giveaways from what they say and do. We share examples of where they lurk, and how to get

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