All things creative – including writing, graphic design, photography and video – as well as how to apply them in marketing and e-commerce projects.
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Why read this? : We explore the impact of telling your brand origin story. Learn when sharing it really works, when it kinda works and when it doesn’t. Read this to learn the role of
Why read this? : We use Paul Rand’s logo evaluation criteria to learn from 5 of the world’s most famous logos. Learn how to create stand-out logos using Nike, Apple, Starbucks, Mercedes and Qantas for
Why read this? : We explore the 3 key marketing benefits of creative thinking. Learn how to use it to differentiate, drive customer experience and develop brand assets. Read this to learn how to sell
Why read this? : We look at how you can use marketing animation to communicate with customers. Learn when it’s most often used, and how you go about creating it. Read this for ideas on
Why read this? : We look at different tone of voice examples to show its impact on brand identity. Learn how the way a brand sounds changes what customers think and feel about it. Read
Why read this? : We look at the deeper meaning of brand character. Learn why choices you make under pressure shape your brand’s true story. We share examples of how to and how not to
Why read this? : We look at why many people have a fear of creativity, and how that inhibits new ideas. Learn how to work with this, and why fear isn’t always a bad thing. We
Why read this? : We share 5 top-of-mind thoughts about thinking as we go into 2023. Learn how to smarten up your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark
Why read this? : We share our 3 most popular lessons from 2022. Learn which of our marketing, creative and e-Commerce articles attracted the most readers, and our thoughts on why. Read this to see
Why read this? : We dive into the 3 key drivers of creating a more creative culture. Learn how to set up your business to boost creativity. Read this for practical examples of ways to
Why read this? : We look at how you create and use your brand’s tone of voice to build your brand identity. Learn from our brand book example of a tone of voice in action.
Why read this? : We share some of our favourite lessons from books about writing. Learn why your default word order should be subject then verb. And learn how action, feelings and humour breathe life