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How to get past a fear of creativity

Why read this? : We look at where fear of creativity comes from, and the impact it has on new ideas. Then, we show why fear isn’t necessarily a bad thing. Learn how finding the right level of fear helps drive customers to act. Read this to learn how to deal with people’s fear of creativity.  Our recent 5 thoughts about thinking article talked briefly about the importance of understanding the… Read More »How to get past a fear of creativity

man in a blue T-shirt looking at the ceiling

5 thoughts about thinking for the New Year

Why read this? : We share 5 top-of-mind thoughts about thinking as we go into 2023. Learn how to smarten up your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark new thoughts about thinking for the New Year.  Happy New Year. Let’s hope 2023 turns out better than last year. Less war, more peace. Less pain, more gain. Oh, and a lot less rain, please. … Read More »5 thoughts about thinking for the New Year

Summary page showing our most popular articles in 2022 on market attractiveness, creative thinking barriers and an online store profit and loss

Our 3 most popular lessons from 2022

Why read this? : We share our 3 most popular lessons from 2022. Learn which of our marketing, creative and e-Commerce articles created the most interest, and why. Read this to close out 2022 with key lessons from our most popular articles. Hard to believe another year is almost at an end. It’s been another busy year filled with information, insights and ideas about marketing, creativity and e-Commerce. For our last… Read More »Our 3 most popular lessons from 2022

Blond woman partially hidden behind a leafy bush

The 5Ws of e-Commerce market research

Why read this? : We use the 5Ws approach on e-Commerce market research. Learn how asking who, what, where, when and why helps you work out how to research online shopping. Read this to learn how to get more out of e-Commerce market research.  The 5Ws model is a helpful way to explore a topic. You ask 5 questions starting with who, what, where, when and why. The answers help you… Read More »The 5Ws of e-Commerce market research

Table showing Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis for example brand X

Using a SWOT example to drive impact and actions

Why read this? : We go through a SWOT example to show what makes a good SWOT stand out from a bad one. Learn how reviewing your strengths, weaknesses, opportunities and threats helps you make better decisions. Read this to learn from our example of how to use a SWOT to drive impact and actions.  SWOT analyses in marketing are a bit like making pancakes in cooking. They’re one of… Read More »Using a SWOT example to drive impact and actions

Diagram with culture written in the centre and eight spokes - people, organisation, values, reward, leadership, environment, standards and policies, systems and resources

Creating a more creative culture

Why read this? : We share the 3 key areas which help you build a more creative culture in your business. Learn from our practical tips and examples how to manage people, leadership and your environment to improve creativity. Read this to learn how to build a more creative culture. The culture of a business shapes how it works. It’s how things get done. We’ve looked at it before in terms… Read More »Creating a more creative culture

Wallet with credit cards

Show me the money – managing e-Commerce payments

Why Read This? : We look at the on-going challenge of managing e-Commerce payments. Learn the role of payment gateways in helping you manage payments securely. We also cover how you find and choose an e-Commerce payment gateway provider. Read this to learn how to manage e-Commerce payments.  Getting paid is a core part of online selling. It’s one of the first things you have to work out when you start… Read More »Show me the money – managing e-Commerce payments

Young boy in a yellow jersey showing loudly into a microphone

Finding your brand’s tone of voice

Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand identity. We also share an example tone of voice, and how it would appear in a brand book. Read this to learn how to boost the impact of your brand’s tone of voice.  Your tone of voice is part of your brand’s identity. It’s how… Read More »Finding your brand’s tone of voice

5 great lessons from books about writing

Why read this? : We share some of our favourite lessons from books about writing. Learn why mastering subject, nouns and verbs makes such an impact. We look at how to breathe life into your writing with action, feelings and humour. And we share practical lessons on how to write copy which sells and engages customers. Read this for great lessons from great books about writing.   We’re big fans… Read More »5 great lessons from books about writing

Close up of hand holding photography lens in front of a lake and some hills

What you learn from a D2C post-launch review

Why read this? : We look at the benefits of doing a D2C post-launch review.  Learn who needs to be involved, what it should cover and when it should happen. We also look at how to craft the learnings into a clear and compelling story. Read this to learn how to do a D2C post-launch review. There’s lots of steps involved in setting up an online store. Many challenges and issues to… Read More »What you learn from a D2C post-launch review

Adobe Animate Screenshot of Three-brains advertising

Planning for great advertising campaign ideas

Why read this? : We share the planning which goes into great advertising campaign ideas. Learn what drives the need for campaigns, and makes them different. We also look at when you talk about campaigns, and how you assess their impact. Read this for ideas on advertising campaign planning.  Making great adverts isn’t easy. Our how to advertise guide walks through the process it takes to make just one advert. But brands rarely… Read More »Planning for great advertising campaign ideas

Colour systems examples of red in RGB, Hex, HSB, CMYK and Pantone

Where and when to use different colour systems

Why read this? : We look at where and when you use different colour systems in marketing. Learn how each system works, and the types of marketing situations where you use them. Read this to learn about where and when you use different colour systems. Marketers don’t often think about colour. But, it shows up in more areas of marketing than you’d expect.  For example, it’s in your brand identity. Your brand… Read More »Where and when to use different colour systems