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To tell or not to tell your brand origin story

Why read this? : We explore the impact of telling your brand origin story. Learn when sharing it really works, when it kinda works and when it doesn’t. Read this to learn the role of your brand origin story in your brand identity and communications. Brand storytelling in marketing reminds us of the hibachi grill on Masterchef. It’s popular, but quite hit and miss in terms of results. With expert use,… Read More »To tell or not to tell your brand origin story

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How to manage online store pricing

Why read this? : We explore the key challenges in managing online store pricing. Learn the 3 key areas which shape your pricing plans. Read this to make your online store pricing better planned and more profitable. Before you launch a direct-to-consumer (D2C) store, you build an online store pricing plan as part of building your business model and profit and loss. But once you launch, there’s still an ongoing… Read More »How to manage online store pricing

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Informal market research approaches you can start today

Why read this? : We share quick, easy and free ways to do informal market research. Learn how to put your observation and listening skills to good use. How to get more out of online research. And how to get insights from analysing competitors. Read this to learn informal market research approaches you can start today. Most market research guides focus on the formal side of research. For example, they… Read More »Informal market research approaches you can start today

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Be prepared for D2C order processing before you launch

Why read this? : We look at how to prepare for the challenges of D2C order processing. Learn how to test your back-end systems to identify and fix issues before you go live. Read this to improve the robustness and reliability of your D2C order processing system. Marc Randolph’s That’ll Never Work tells the story of Netflix from the point of view of its first CEO and co-founder. From the… Read More »Be prepared for D2C order processing before you launch

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Branding lessons from brilliant books about branding

Why read this? : We share branding lessons from 3 great marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key questions you’ll have to answer over your brand’s lifetime. Read this to learn these brilliant branding lessons. Amazon.com.au currently lists over 70,000 marketing books. Read one a day, and it’d take you 192 years to… Read More »Branding lessons from brilliant books about branding

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Reviewing product page examples for e-Commerce content ideas

Why read this? : We explore content ideas from 3 different e-Commerce product page examples. Learn the types of images and information other brands use to increase conversions. Read this to stimulate content ideas for your own product pages. The basics of a good product page are clear. As a minimum, it has to include :- product name. product information.  product imagery. The product page will also include specific ordering details… Read More »Reviewing product page examples for e-Commerce content ideas

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Grab a pizza this example marketing mix

Why read this? : We explore an example marketing mix for a pizza delivery business. Grab a slice of all 7Ps of marketing in action. Read this to spark ideas for your own marketing mix. The marketing mix covers the main activities marketers looks after. As per our marketing plan guide, it’s also known as the 4Ps of marketing. Product, price, place and promotion. This becomes 7Ps for service businesses, which… Read More »Grab a pizza this example marketing mix

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Using marketing animation to amplify your communications

Why read this? : We look at how you can use marketing animation to communicate with customers. Learn when it’s most often used, and how you go about creating it. Read this for ideas on how to use marketing animation to amplify your communications.  Video-making crops up in many areas of marketing.  For example, you use videos to drive awareness and consideration in advertising and on social. Showcase products in… Read More »Using marketing animation to amplify your communications

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How to drive traffic to an e-Commerce site

Why read this? : We share 5 key actions which help you drive traffic to an e-Commerce site. Follow these steps to pull in more high potential customers to your store. Read this for ideas on how to attract visitors to your online shop. When you decide in your e-Commerce plan to sell direct, there’s lots to do to set up the D2C experience. Your online store website needs great… Read More »How to drive traffic to an e-Commerce site

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The surprising insights behind building brand personality

Why read this? : We look at how to use psychology principles to craft your brand personality. Learn how to apply the Big 5 personality traits, free traits and personal projects to brands. Read this to learn how to polish your brand personality. Brand personality is part of your brand’s identity. It’s a set of adjectives or statements which describe how your brand acts, and how you want it to… Read More »The surprising insights behind building brand personality