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What to look for in an e-Commerce agency

Why read this? : We go through the types of services an e-Commerce agency can offer you. Learn how they can help you build a strategy and support your action plan. We also show how an interagency approach is often the best option in e-Commerce. Read this for tips on what to look for in an e-Commerce agency. E-Commerce can be a tricky area to find the right type of agency.… Read More »What to look for in an e-Commerce agency

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Where do you begin with market research storytelling?

Why read this? : We look at how storytelling can help improve the way market research results are communicated. Learn how to use story types and structure to make research results more compelling. Read this for ideas on ways to get better at market research storytelling.  The lights dimmed. The awed audience gazed on in wonder at the screen of the mystical wielder of the Powerpoint deck in front of them. … Read More »Where do you begin with market research storytelling?

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Grab a pizza this e-Commerce customer journey

Why read this? : We share how how to create and use an e-Commerce customer journey map. Learn how to identify needs, pain points and touchpoints for online shopping. Follow our case study on pizza deliveries to see how to plan a typical customer journey. Read this to help improve your e-Commerce customer journey.  There’s lot to think about in e-Commerce. It can be hard to keep track of all the… Read More »Grab a pizza this e-Commerce customer journey

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Getting the most value out of influencers

Why read this? : We look at the value of influencers in your marketing plan. Learn what makes an influencer a good influencer, and where and when they should fit into your plans. We also share examples of how to prioritise and work with different types of influencers. Read this for ideas on how to get the most value out of working with influencers.  Influence is important in marketing. In some definitions… Read More »Getting the most value out of influencers

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Beware of the idea killer

Why read this? : An idea killer is someone who crushes your ideas. Learn how to spot them with our list of 10 common things they say and do. We share examples of where they strike, and tips on how to help your ideas survive. Read this to learn how to defend your ideas against the idea killers in your business.  Good creative problem solving avoids killing ideas too early. It… Read More »Beware of the idea killer

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Sowing the seeds of e-Commerce growth

Why read this? : We share how you find e-Commerce growth opportunities. Learn how to work out where growth will come from. Which customers and markets to go after. And how to decide where to position yourself in the market. Read this for ideas to help define and refine your e-Commerce growth opportunity.  The first step in e-Commerce planning is to identify the opportunity. Opportunities help you grow your business by… Read More »Sowing the seeds of e-Commerce growth

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Getting the most out of your media agency

Why read this? : The biggest part of your marketing budget will go through your media agency. We share how to get the most value out of working with them. Learn what services they should provide. What objectives they should have. And what makes the best agencies stand out from the rest. Read this for ideas on how to get the most out of your media agency. Media agencies are one… Read More »Getting the most out of your media agency

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How to give good copywriting feedback

Why read this? : We share why copywriting feedback matters, and when and how to give it. Learn how copywriting helps deliver your business objectives. Learn where it fits into the advertising development process. And learn how to get the best out of your interactions with copywriters. Read this to get better at giving copywriting feedback. The words you use to support your marketing efforts have many jobs to do. … Read More »How to give good copywriting feedback

e-commerce planning process - 5 key steps in e-commerce experience

How to improve your D2C experience

Why read this? : We share the what’s needed to deliver a great Direct-to-Consumer (D2C) experience. Learn how insights, competitive strategy and positioning focus your thinking. And then which marketing activities and systems bring that thinking to life for customers. Read this to learn how to improve your D2C experience.  It’s an on-going challenge in managing an online store to create a great customer experience. Your store website is a… Read More »How to improve your D2C experience

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Use digital insights to boost your brand’s health

Why read this? : We share how digital insights help you grow your brand. Learn how to find them and use them to drive decisions and actions. We show where they make the biggest marketing impact. Read this to learn how to use digital insights to boost your brand’s health.  Digital marketers love to talk data. Data, data, data. You can’t make decisions without data, they tell you. That’s not quite… Read More »Use digital insights to boost your brand’s health

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6 key questions to ask when evaluating photos

Why read this? : You use photography in many areas of marketing, but how do you actually go about evaluating photos? Learn the 6 key questions which help make sure your photography is helping you meet your marketing objectives. We also share tips on how to get the most out of working with professional photographers. Read this for ideas on how to sharpen up the way you evaluate photos.  Visuals matter a… Read More »6 key questions to ask when evaluating photos