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Using marketing animation to amplify your communications

Why read this? : We look at how marketing animation can help you communicate better with customers. Learn the 3 areas where it’s most often used, and how you go about creating it. Read this for ideas on using marketing animation to amplify your communications.  Video content can play an important role in all parts of the brand choice funnel. From creating awareness and consideration with advertising and social media videos, to showcasing… Read More »Using marketing animation to amplify your communications

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How to drive traffic to an e-Commerce site

Why read this? : We share the 5 key actions which help you drive traffic to an e-Commerce site. Learn this process to pull in high potential customers to your store. Read this for ideas and inspiration on how to attract visitors to your online shop. A big part of your e-Commerce plan is having somewhere to sell. So, let’s say you’ve set up your online store website with great content, style… Read More »How to drive traffic to an e-Commerce site

The surprising insights behind building brand personality

Why read this? : We look at how to use psychology to create a clearer brand personality. Learn how build a consistent brand identity using the Big 5 personality traits. And learn why it’s also good to sometimes act out of character. Read this to dive deeper into your brand personality.  Your brand personality is part of your brand’s identity. It’s defined as a set of adjectives or statements which… Read More »The surprising insights behind building brand personality

An example of two different brand tones of voice - Brand A example is credible, authoratitive and knowledgeable and has an average reading age of 21 to 22, Brand B is fun, enthusiastic and exciting and has an average reading age of 11 to 12

Tone of voice examples – making your brand sound right

Why read this? : We share different tone of voice examples to show the difference this makes to a brand’s identity. Learn how the words a brand uses brings its values and positioning to life. Read these tone of voice examples for ideas on how to make your brand sound right. Defining your tone of voice is a key part of your brand identity. It sets out what your brand… Read More »Tone of voice examples – making your brand sound right

Two men ice skating, one is pushing the other from behind

Using nudge psychology to boost your e-Commerce

Why read this? : We look at how nudge psychology can help you boost your e-Commerce sales. Learn the benefits of making the customer experience easier and more attractive, social and timely. Read this to nudge your e-Commerce activities in a smarter direction. In e-Commerce, it’s often hard to find genuine experts among the non-stop stream of gurus, grifters and guff-spouters who clog up your social media feeds.  One of the… Read More »Using nudge psychology to boost your e-Commerce

Google Search Trend for digital transformation showing 2004-2015 index score of

It’s time for digital transformation to decline and die

Why read this? : We dig into digital transformation and look at why it’s become such a disaster area. Learn what role digital should really play and the many ways transformation gets abused and misused. Read this to learn why it’s time to move on from digital transformation. The idea of digital transformation has been around a long time. But it only really took off as a business approach during… Read More »It’s time for digital transformation to decline and die

Graffiti of heart shape with illustration of a man hanging on to the heart

Time to show your brand character 

Why read this? : We look at the deeper meaning of brand character. Learn why choices you make under pressure shape your brand’s true story. We share examples of it being done well, and done badly. Read this to learn how to better show your true brand character.  Storytelling’s a never-ending source of ideas. Brand storytelling uses some of those ideas to help you build your brand and connect with… Read More »Time to show your brand character 

Screengrab of Coles online bottled water page showing 12 different bottled waters to choose from

Mastering the challenges of e-Commerce category management

Why read this? : We look at how e-Commerce category management improves the way you work with online retailers. Learn the different skills it covers, and how to create a shared goal and approach. Read this for tips on mastering the challenges of e-Commerce category management. Selling to retailers used to be a simple process. Your salesperson met with the buyer. They negotiated a deal on quantity and price. Transaction… Read More »Mastering the challenges of e-Commerce category management

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What a great project team looks and feels like

Why read this? : We dive into how you set up and run a great marketing project team. Learn which skills drive the 3 key roles you need to assign. Read this to learn what a great project team looks and feels like. Most people know the 4Ps of marketing as product, price, place and promotion. But as per our alternative 4Ps of marketing article, there’s a whole bunch of other… Read More »What a great project team looks and feels like

Woman holding blanket over bottom half of her face to show fear

How to get past a fear of creativity

Why read this? : We look at why many people have a fear of creativity, and how that inhibits new ideas. Learn how to work with this, and why fear isn’t always a bad thing. We show why the right level of fear can be a persuasive catalyst for action. Read this to learn how to get past a fear of creativity.  Our recent 5 thoughts about thinking article talked briefly about… Read More »How to get past a fear of creativity

man in a blue T-shirt looking at the ceiling

5 thoughts about thinking for the New Year

Why read this? : We share 5 top-of-mind thoughts about thinking as we go into 2023. Learn how to smarten up your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark new thoughts about thinking for the New Year.  Happy New Year. Let’s hope 2023 turns out better than last year. Less war, more peace. Less pain, more gain. Oh, and a lot less rain, please. … Read More »5 thoughts about thinking for the New Year

Summary page showing our most popular articles in 2022 on market attractiveness, creative thinking barriers and an online store profit and loss

Our 3 most popular lessons from 2022

Why read this? : We share our 3 most popular lessons from 2022. Learn which of our marketing, creative and e-Commerce articles created the most interest, and why. Read this to close out 2022 with key lessons from our most popular articles.  Hard to believe another year is almost at an end. It’s been another busy year filled with information, insights and ideas about marketing, creativity and e-Commerce. For our… Read More »Our 3 most popular lessons from 2022