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August 19, 2020

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The world of media buying is weird

Snapshot : Your media spend is usually the biggest part of your marketing budget, so you have to spend time with media buying. But we reckon the world of media buying is weird. You have a “product” that is intangible and transient. And the industry behind it is a weird mix of overcompensating detail and social relationships.  We recently spent a bit of time updating our guides on media planning and… Read More »The world of media buying is weird