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October 30, 2019

Car crash

Creative review – how to avoid a car crash

They say that in life, only two things are certain – death and taxes. Well, in the marketing world, there’s a third certainty. That’s the inevitable car crash of the ‘creative review‘ meeting between marketing agency and client. You can’t really call yourself a marketer until you’ve survived a bad creative review meeting. Which most of them are. This is the meeting where the creative teams at the agency show… Read More »Creative review – how to avoid a car crash