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October 29, 2019

Overhead shot of a load of red coloured snacks including Doritos and Skittles

How focus groups work – a real-life perspective

Snapshot : 5 useful things we get from focus groups. And 5 not so useful things to watch out for. In this article, we cover how focus groups work and how they fit in to your market research planning.  Picture the scene in the life of the marketer. It’s fairly late at night, say 10.30 pm and you’ve just arrived home. Your significant other asks you why you are home so… Read More »How focus groups work – a real-life perspective